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As a country, Switzerland was never really one of the major producers of children's toys. Nevertheless, there were a large number of small and medium-sized manufacturers here who made high-quality products, often of remarkable originality. Thanks to a thriving retail market which was protected from foreign competition during the two world wars, some small firms were able to expand quite significantly.
Already back in 1914, the firm of Wisa-Gloria Werke based in Lenzburg, formed from the merger of the two oldest Swiss children's pram factories, was awarded a golden medal for its high-quality products at the national exhibition. In the years after World War I, it experienced a significant upsurge in demand and sales trebled within a very short period of time.
Wisa Gloria is for sure one of the most traditional toy manufacturers. Almost every adult Swiss remembers that he played with a Wisa Gloria toy when he was a child.