On 21 January, Postal Services Corporation of Japan in collaboration with the Philatelic Federation and the Japan Philatelic Society Foundation issued a stamp set dedicated to the Japan International Stamp Exhibition 2011.
2011 Japan International Stamp Exhibition will be held from 8 of February to 28 of July 2011 at the Pacific Yokohama. The aim of this exhibition is to promote overseas Japanese postage stamps as evidence of improvement and development of philately in Japan, and to increase international friendship through cultural stamps exchange. The first International Stamp Exhibition was held in Japan in 2001 and since it's organized every year.
2011 International Stamp Exhibition in Japan is expected to promote the anime. Part of the cultural history, Japanese anime gained popularity among different people regardless their age and nationality. The stamp set illustrates the famous Japanese Anime characters - Astro Boy, Doraemon, Pokemon, Hello Kitty and wildlife cartoon characters.