On November 20th 1989, the General Assembly of the United Nations adopted the Convention on the Rights of the Child. It was ratified by the Romanian Parliament on 27th of September 1990 and published in the Official Gazette no. 109 of 28th of September 1990. To mark the "20th anniversary since the ratification of the UN Convention on the Rights of the Child", Romfilatelia introduces into circulation this postage stamp issue.
The stamps and the labels feature the drawings made by Ioana Vezeanu and Ana Badea, 3rd grade pupils at Secondary School No. 143 in Bucharest, within the programs carried out by the organization Save the Children Romania.
The first day cover features the drawing of Elena Daniela Oprea, 8th grade pupil at "Nicolae Tonitza" Plastic Arts High School, made within the UNICEF Romania Campaign, for the promotion of the anniversary event.