The Latvian postal service has launched a homemade Christmas card campaign, encouraging Latvian citizens (especially children) to create their own greeting cards. The postal service is providing blank white postcards free of charge to encourage Latvians to come up with their own designs.
Karina Jankovska, marketing director for Latvian Post said:
"Its about restoring the tradition of sending Christmas greeting cards. Children and adults will be able to create their own and use one of the new Christmas stamps, sending cards to Santa Claus or friends and relations. There is much joy and satisfaction in sending and receiving a homemade card. Its something special."
Latvian Post said that children in particular like to make their own cards but that this years campaign, which began on Friday, is aimed at all Latvian citizens. Latvian Post anticipates handling almost 91 million items this Christmas including inland and international mail (letters, postcards, parcels, packages and other items).
This years Christmas stamp designs are based around the traditional Christmas tree.