Mercedes-Benz wants to grow its number of female buyers, and it's launching a new marketing campaign targeted at women, including a very different vehicle configurator. She's Mercedes' primary aim is to create a dialogue about the challenges of successfully balancing business and private life.
StampNews.com is glad to introduce new issue by Croatian Post that propagates and supports this initiative.
"She's Mercedes" is the core of an integral initiative of Mercedes-Benz within their strategy "Best User Experience" to focus on women in future.
The goal of the campaign is to significantly increase the share of women customers by establishing the brand with the star by 2020 as the most attractive luxury car brand for women.