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‘Being SunSmart’ as an important part of New Zealand culture

‘Being SunSmart’ as an important part of New Zealand culture
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StampNews.com is glad to inform that New Zealand Post is ready to release a special set of stamps under the title "Being SunSmart". These Children's Health stamps embrace the SunSmart principles of Slip, Slop, Slap & Wrap. New Zealand has always had a love affair with the sun, but in the 1980s it became apparent that this had to change. It's important not only for adults to embrace being SunSmart, but to teach our children how to be SunSmart too.

This illustrated stamp issue highlights the importance of being SunSmart in a whimsical way. Each stamp highlights one of the four key SunSmart messages that have been a part of our lives for more than 30 years ‒ Slip, Slop, Slap and Wrap! New Zealand kids can still enjoy summer ‒ as long as they stay SunSmart! The stamps have been already designed and are to be put into circulation on the 2d of September.

Ten cents from each stamp in this issue goes directly to Stand Children's Services Tū Māia Whānau (formerly known as Children's Health Camps) to aid the valuable service it provides to children and their families in need around New Zealand. New Zealand Post has been supporting Children's Health Camps since 1929.

80c + 10c ‒ Slip

'Slip' is as simple as staying covered ‒ slip on a long-sleeved shirt with a collar then slip into some shade, under either a big leafy tree or a sun umbrella. The girl on this stamp takes this seriously by slipping under the biggest sun umbrella she can find ‒ let the fun in the sun begin!

$1.40 + 10c ‒ Slop

Protect yourself from the sun's harmful rays and 'Slop' on some sunscreen! You need to apply sunscreen at least 20 minutes before heading outside for it to be an effective protective measure, and reapply at least once every two hours ‒ even more often if you’re hitting the water or working up a sweat.

$2.00 + 10c ‒ Slap

Your face and neck are the most likely places to be sunburned, so 'Slap' on a hat to keep them safe! As the girl on the stamp shows, the bigger the better when it comes to hats ‒ wide-brimmed hats or caps with flaps are best for protecting your face and neck.

80c + 10c ‒ Wrap

It's not just your skin that is affected by UV rays ‒ your eyes need protecting too, so 'Wrap' on some sunnies! The best ones to go for are wrap-around sunglasses with 100% UV protection.

2015 Children's Health: Being SunSmart Miniature Sheet First Day Cover

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