The United States Postal Service (USPS) announced that it is launching a clothing and accessory line under the brand "Rain Heat & Snow" for sell in department and specialty stores all over the United States in 2014.
According to a news release, the name is inspired by the agency's unofficial motto "Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds".
"This agreement will put the Postal Service on the cutting edge of functional fashion", said Steven Mills, Postal Service Corporate Licensing Manager. "The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create "smart apparel" — also known as wearable electronics".
By the way, it is presumed that creating a clothing line by USPS may be a way to collect some extra revenue, especially for an agency that reported a $15.9 billion loss last year.