Itella Posti Oy released a stamp to mark the 65th birthday of Sauli Niinisto, President of the Republic of Finland. The stamp was designed by Tapio Vapaasalo, professor emeritus at Aalto University.
According to Professor Vapaasalo, the aim was to design a stamp that emphasizes the value leadership of the President. "The selected style reflects Sauli Niinisto's personality and position in an identifiable way. The goal was to avoid pageantry and to emphasize his republican state of mind."
As an exception to previous presidential stamps, Niinisto's birthday stamp is based on a photo instead of a traditional portrait painting. The stylish black-and-white photo by Pertti Nisonen presents the president in profile, which, according to Vapaasalo, gives an impression of being above everyday things.
The inclusion of the President's slogan Kaikki tyo on arvokasta – Allt arbete ar vardefullt ("All work is valuable") on the sheet of stamps.
Heads of state are a traditional and popular subject for stamps all over the world. Itella Posti Oy traditionally issued stamps for every president of Finland.