Israelpost issued a stamp raising awareness to the problem of water lack. As Israel is situated in a water-scarce area, on the edge of a "desert belt", its constant and prolonged need to cope with this lack of water has necessitated increased efficiency and led to the development of technologies, professionalism and excellence which have positioned Israel's water industry at the forefront of technology, serving as a global example of water management, utilization, reuse and development.
Desalinated water currently constitutes some 40% of all water provided to cities and homes in Israel. In 2014 this figure will increase to over 70% of water used in cities and homes.
The stamp design is based on the 64th Israel Independence Day poster issued by the Center for Public Diplomacy, Ministry of Information and Diaspora, in cooperation with the Israeli Government Advertising Agency.