Tourism is a major source of income for Spain and is the theme of this self-adhesive stamp issued by Spanish Correos.
In 1982 the Spanish Government chose the famous "Sun of Miro" painting by Joan Miro as image for the overseas promotion of tourism. Since 1984 this logo has been used by the General Secretary of Tourism on its brochures, posters and publications. According to experts, this logo has been the best at capturing and representing the image of tourism of Spain.
In early 2010 the new official logo "I Need Spain" was introduced as a variation of Miro's sun. The aim of this new design is to renew the brand image of Spain associating, on the one hand, a characteristic lifestyle as a differentiator of tourism in this country and, on the other, the portfolio of products to be promoted.
Philately, acknowledging the importance of tourism, issued in 1990, a stamp devoted to the "European Year of Tourism" depicting the famous design of Joan Miro.