Of all the people in our society, our children are surely among the most deserving of unconditional love, unstinting support and opportunities to reach their true potential. This 81st annual Children's Health stamp issue recognises that, like the butterfly, our most vulnerable children sometimes need wings to fly.
Te Puna Whaiora - the New Zealand Foundation for Child and Family Health and Development - specialises in helping at-risk children aged five to 12 to overcome barriers to healthy lifestyles. In 2010, New Zealand Post once again supports its work, with three beautifully illustrated 'butterfly' stamps - each with a 10-cent surcharge that goes to support Te Puna Whaiora's seven Children's Health Camps.
The collection also includes a stunning miniature sheet that truly brings the butterfly theme to life, reflecting not only the children's fragility, but also their extraordinary ability to emerge from the most difficult conditions and flourish as strong, independent individuals.