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Love Booklet – 16 January 2007

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Anticipating the success of the Greetings booklet of stamps issued in October 2006, Royal Mail will issue a booklet aimed at senders of cards for St Valentine's Day.

The booklet will carry an advert for the smiler service focusing on Valentine's day as this is one of the smilers service key events. The booklets will be distributed throughout Post Offices and the retail network leading up to Valentine's day.

Royal Mail do not regard this as a new issue, so there will not be an official first day cover or First Day of Issue postmarks. However, the stamp is philatelically new, as this printing has the eliptical perforations on the vertical sides, whereas the original issued on 4 October 2005 has traditional perforations.

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