Although the months-long craze for the popular Jatukarm Ramathep talisman has already peaked, Thais will soon see the amulet in a new form.
Thailand Post will issue a new collection of Jatukarm Ramathep stamps using a special technique to print a realistic high-definition image of the talisman on the stamp. With just one touch, it will create a feeling of the genuine circular-shaped lucky charm.
The Jatukarm is named after a prince of the ancient Srivijaya kingdom in the south of Thailand who conquered his enemy and other threats. His bravery has earned him a high place among contemporary Thais who are worried over uncertainty and insecurity in their lives.
It is believed to bring good fortune to its owner.
Riding on the crest of Jatukarm's popularity, Jirakarn Kraikraun, marketing manager of the Thailand Post said the company decided to print the stamp collection which is modelled on the original batch of the amulet in 1987.
Each collection of 12 stamps will cost 108 baht(US$ 3). It will be on sale next February.