The new stamp booklet shows the members of the Moomin family spending a summer's day in their own way: Moominmamma is making pancakes, Moominpappa is using a typewriter on a rock in the middle of the lake, the Snork Maiden is picking flowers and Moomintroll is hopping on rocks on the shoreline with dragonflies at his heels. The booklet of six non-value indicator stamps also has stamps for Little My and Snufkin. Little My is floating in a reed bed on her stamp and Snufkin is shown dreaming among flowers on his.
The stamp sheet is a collage arranged and coloured on a computer, using drawings by artist and author Tove Jansson (1914–2001) from her book Moominsummer Madness and other sources. The booklet was designed and the drawings modified and adapted for the stamps by designer duo Susanna Rumpu and Ari Lakaniemi in cooperation with Oy Moomin Characters Ltd.
The Moomin stamps have been big hits with customers since the first ones were issued in 1992. The last time Finland Post issued a Moomin stamp was in 2004.
