The personalised stamps issued by the Austrian Post Office under the brand Meine.Marke ("My Stamp") has increased in popularity ever since it was launched roughly two years ago. The weekly magazine "Format" recently included it amongst the 25 best business ideas of recent history, and in 2004 Meine.Marke even won the National Marketing Prize for the Austrian Post Office.
The personalised stamp soon provides even more scope for individuality in the design. Where in the past the yellow border with the security features and the value imprint were invariable elements, a choice of yellow and blue borders (naturally in portrait and in landscape formats) will be available. Moreover, the 55 Cent nominal value is no longer compulsory – by popular request, the value imprint on the new personalised stamp can now be selected at will.